Q: What does the NatureStar Brand
offer consumers of supplements?
A: Today's consumer is seeking to be more proactive in caring for and being
of their own health. Spiraling health care costs and concern
over the use of
pharmaceuticals and potential side effects have created an
atmosphere of openness
to use vitamins, herbs and extracts as a daily part of
addressing health issues.
Q: What makes
NatureStar unique as a national brand?
variety and selection of natural supplements - whether you are referring to
vitamins, herbs, extracts, homeopathic formulas or functional food - have
very overwhelming to the average shopper. They have done some
the use of certain formulas to address specific health concerns,
but they are
paralyzed in their decision-making process. We at
NatureStar have taken the
complex and made it simple - formulas that are
"symptom specific" and
comprehensive in nature, combining the best
of science and research to present
formulas that really make it simple to
Q How do you know
what the average consumer is looking for?
really isn't a mystery. We have studied national surveys that solicit
the "baby boomer generation", the "
over 40" audience, as to what concerns them
the most with respect
to health issues. They answered: heart and circulation issues,
cholesterol, immune system issues and cancer prevention, loss of
macular degeneration, energy and fatigue, digestive disorders, prostate
longevity, and the quality of life. We at NatureStar took these clinical trials,
university research and
peer-reviewed articles to develop a line of Symptom
Specific formulas that
combine the best ingredients and blends of vitamins, minerals
and herbs to
address these health issues.
Q: What formulas have
A: We have developed a number of bioavailable comprehensive supplement formulas
address a battery of health issues. Our specialty formulas include
Complex, Immune Support Complex, Memory Support Complex, Super
and a men's Prosta-Health
We have also addressed
cardiovascular issues with a Cholesterol Balance Formula,
Complex and a Cardio-Health Complex. These contain wonderful
antioxidants, essential fatty acids, minerals, and amino acids that help
support good cardiovascular fitness when used on a daily basis with a regular
There are no "SILVER
bullets" when you are addressing health, but these
formulations based on science, with clinical trials to back up the
use of the
active ingredients and their dosage.
Q: What do you meAn by "bioavailable"
A: Well, the old expression is
"You are what you eat," and there is some truth in that
you certainly stand a better chance of keeping healthy by watching your fat,
sugar and processed food intake. We have all seen what excessive
calories and lack
of exercise can do to exacerbate poor health, but in
supplements as well as in food, it's
not what you eat, it's what you absorb.
The form of the vitamins
and minerals you use dictates how readily available your
It isn't enough to say, "I took my calcium today." What form
take? Some, such as calcium gluconate or
carbonate, are poorly absorbed; calcium citrate,
on the other hand, has
excellent absorption. So, 1,000 mg of one might look as if you're
your calcium supplemented nicely, but not if you only absorb 150 mg of the
We at NatureStar have selected only the best forms of vitamins and
just the right dosages and combinations, to ensure maximum
absorption and utility by
Q: It sounds as if
the formulas must be expensive. Are they?
A: Actually, while they are not by any stretch the cheapest formulas in the
- nor could they be and still be crafted with such scientific research
- we take a great deal
of pride in the fact that they are much more
affordable than most, while delivering a much
greater mix of nutrients than
any other supplement on the shelves of stores today.
Most people say you
can't get both quality and price, but we've come as close to
proposal as any company in the market.
Q: How are you
getting the word out there as you launch the line?
are beginning after the first of the year with sample mailer being sent to
all the major drug store chains and supermarkets in the
multimillion-dollar consumer advertising campaign will start in Jun of
advertisements in USA Today, Alternative Medicine, Natural health,
Let's Live, Health and Woman's World Weekly. We will reach a total
of 7.65 million monthly, with a total audience of over 25 million